Leadership in Virgin Group Company History

Virgin Group is a diversify chemical group of more than 200 privately held companies. The largest of these are Virgin Atlantic Airways, the exit two air crease in the United Kingdom Virgin Holidays, a vacation tour floozie Virgin Rail, the second largest U. K. train operator the Virgin Retail Group, which operates numerous Virgin Megastores, a retail purpose featuring videos, harmony CDs, and computer games and Virgin Direct, which offers financial services.Other Virgin clientelees implicate beverage maker Virgin Cola, a record label, book and music publishing operations, hotels, an Internet service provider, movie theaters, a radio station, cosmetics and acceptation retailing concepts, and a line of clothing. Holding this disparate group of companies unitedly is the combination of Richard Branson and the Virgin brand name. British entrepreneur Branson dropped out of boarding school at the age of 17, in 1967, to start his own magazine. That imperil was an immediate success , establishing the foundation for what would become a multibillion-dollar conglomerate during the nineties.Along the way, Branson would avail cult status in his home countrythe result of his business exploits quests for adventure, and unique personal bolt. The Virgin brand had meantime become, according to the company, whizz of the top 50 brands in the world by the late 1990s a poll of British consumers at that time showed that 96 portion had heard of Virgin. Key Questions Q1. Given the freewheeling style of Branson and his managers, do you animadvert that the new enterprises can be classified as a TQ memorial tablet? Why or why not? Yes I believe that new enterprises can be classified as a TQ validation because virgin is very successful group, their products are of in high spirits quality they focus on improving the quality all the time as improvement is the unbroken process. Virgin has expanded their business a lot. Virgin has a salient team of charge they are very p assionate and devoting to their work. Branson s moves reflected the wide growth and complexity of Virgin Group. Branson always focus on affectionateness wad he do not have hard and quick rules but still he possess a large take of brands under one group Virgin.Q2. How well do you think that Branson and his managers make out the strategical planning process? What are some indicators that they do or not do strategic planning? Branson and his managers are performing strategic planning very well. they are fulfilling their objectives as their objectives were y y y y y y y Expansion internationally To slip away the entertainment industry Increase the pro plump and for the sake of good nature Quality improvement Competitive edge Utilization of new technology Loyalty among customersVirgin group have used diversification as their business is expanding very quickly and they are entering into new diversified markets. Some indications are y Virgin Atlantic air line is the good indicato r as Branson was having a competitive edge because they were offer a luxury package and at low price time the competitors were charging high price with poor quality. Management was focusing on forward-looking plans so that they can meet customer expectations and satisfaction. y Q. 3How well do you think that Branson and his managers perform managerial and lead tasks?How might these tasks be cleanse balance? Richard Branson is very famous for his innovative, competitive and risky style of leadership. He adds value to his products in order to diversify his business. His leadership style is magnetized he creates the very friendly environment over work coif and avoids strictness. Everybody was the part of organization and any one can participate in order to bring innovativeness rather just to follow orders. Top management encourages and motivates employees to obtain the outgo of their abilities and the best reward for the company.As the company benefit in other words is individu al benefit. Benifits are meant for all members of organization so that everyone is motivated to do their jobs and tasks then be better balanced. The persuasion behind this is to promote the philosophy that the overall benefit of the company go away lead to individual benefits for each person involved. Group contribution will eventually lead to rewards for executives, managers, employees, shareholders, and customers alike. Q4. What leadership theory do you think best fits the senior leadership of the virgin company?What theory best fit the Branson as leader? Why might there be a difference? Richard Branson is the born leader he is charismatic leadership style because he can influence any one very easily. Transformational leadership comes from the top managers and executives within the company. Leading is perhaps the most interesting and all important(p) function of management to the Virgin Group. The leadership dynamics start with chair Richard Branson. He is a very vocal and fla mboyant leader.His mission is to invigorate those who work below him to work to the best of their abilities for the good of the company. He much pushes his belief that by contributing to the good of the company it will increment the rewards for everybody involved. He has stated that he tries to bring the best out of people and does this for workers at the lowest levels as well as the top be executives. This philosophy is encouraged to all managers within the company. Management is expected to compass this principle and pass it on to the employees that they are managing.Another aspect of Branson s leadership style is that he tends to lead people a high level of freedom in their work . It is his goal to first give them direction in their work, and then let them take control of the short letter there after. Freedom in their work allows them to excel without the need for micromanagement. Richard Branson s leadership style and vision for the company has made him the center of cir cumspection within many business and management discussions throughout the world.