Analysis of COVERGIRLâ„¢ Advertisement Essay -- Advertising, Blond

IntroductionI book examined and analyzed the COVERGIRL NatureLuxe advertisement that uses special K feminine stereotypes. In this advertisement, COVERGIRL, which runs in xvii magazines, targets women through their choices of colour in, fonts, and images used. Certain stereotypes are used such as, those who are to a greater extent(prenominal) feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL product. COVERGIRL, more than worryly, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in todays society. Target Audience This advertisement appears in the seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERG IRL product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.LayoutThere are several(prenominal) aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dress so that the lip-gloss she is using matc... ...e lip-gloss product. By using this advertisement to examine common womanlike stereotypes, and to see what women are drawn to in the United States, we describe that choices of colors, fonts, and images used can be appealing to those who are more feminine. The expand presented to each reader of this magazine advertisement are shown a stack of feminine stereotypes, which are targeted towards younger women in America. Works CitedKimmel, Michael. Men provide Be Boys. The New York Post. 7 Sept. 2008. Rpt. in compose Communities & Identities. Ed. Cynthia Debes et al. 6th ed. Plymouth, MI Hayden-McNeil Publishing, 2009. 56-64.Orenstein, Peggy. Whats Wrong with Cinderella? The New York Times Magazine. 4 Dec. 2006. Rpt. in Writing Communities and Identities. Ed. Cynthia Debes et al. 6th ed. Plymouth, MI Hayden-McNeil Publishing, 2009. 50-54.