Company report and promotion plan Essay Example | Topics and Well Written Essays - 1250 words

Company report and promotion formulate - Essay simulationThis report seeks to provide a competitive analysis of British advertizeways and create a promotional plan for the company. The promotional plan will admit a marketing mix analysis, time plan, and a draft budget forecast for the expenses and revenues of the promotion.British Airways has several competitors contributeing the aforesaid(prenominal) processs and which lie in the same operating area. However, the airline industry in the UK has five strategic categories, which include specialist, non-schedule, no frills, local, and mass service (Kotler, 2002139). British Airways falls in the mass service category, with other competitors such as Virgin Atlantic, Lufthansa, KLM, and Air France. No frills airline includes Ryan Air and Easy Jet, while non-schedule airline include Thomson. In local airlines, in that location is BMI and Palm Air in the specialist category (Bucks, 2010). The other four categories do not offer stiff controversy compared to the mass service strategic group. British Airways main competition comes from serious contenders, who include Virgin Atlantic and United Airlines incorporated in the Star alliance that is controlling BMI. Despite not being in the same strategic category, no-frills airlines are a significant challenge to the British Airways, especially due to their low cost fares (Kotler, 2002134). In addition, the recent sharp increase in anele prices and the economic downturn has led to a war price between the three major airlines plying the capital of the United Kingdom Dubai route, British Airways, emirates, and Virgin Atlantic. Consequently, fare prices have gone down by almost thirty percent, which indicates that competition is still fierce.The marketing mix, or the 4Ps, is a marketing business tool used for determining the interchange point of products and services. This analyzes the current marketing mix of British Airways, emphasizing on the price, product, and pr omotion elements. The report neglects the betoken